Tag Archive: keyword effectiveness index

Mar 11

keyword effectiveness index KEI, take with caution.

keyword effectiveness index

Tweet All success in Search Engine Marketing begins with Keywords says Robin Nobles, Co-Director of Training of Search Engine Workshops. The analysis of the keyword effectiveness index is the reason of this post. Sumantra Roy (1stSearchRanking) invented the equation used to calculate KEI. The keyword effectiveness index (KEI) compares the number of searches for a keyword with the …

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