Alessandro Folghera

Author's details

Date registered: December 30, 2011


My name is Alessandro Folghera, web marketing expert in the Italian web agency Bizonweb. I like my job and I also like to experience different marketing approaches to solve concrete problems of visibility in the web. You can find more about me on my Google Profile

Latest posts

  1. Google Plus once upon a time and the dictatorship of the web. — August 29, 2014
  2. Google Plus errors limits, a strategy redesign approach. — September 10, 2013
  3. All business is local, localize your business Google Plus Foursquare — February 26, 2013
  4. Fashion 8 ways to increase your fashion media marketing popularity — December 22, 2012
  5. Anatomy of a perfect landing page, how to. — August 19, 2012

Author's posts listings

May 01

Pinterest Analytics, three Pinterest Analytics Tools.


Let’s talk about your need to measure your success with Pinterest, your Pinterest influence. If you are a web marketer or just the owner of a Brand that is trying to invest in Pinterest, you would probably need to know which audience you are gaining, which images are performing better than others and finally what …

Continue reading »

Apr 15

Complete SEO analysis checklist 2012

Usability test

This document represents a needful topic for each aspiring SEO specialist. The idea is to update it regularly and to integrate this document with your contributions. Automated SEO reports This is the easiest solution you have in your hands. Here is a list of free automated SEO tools that can offer interesting SEO reports on …

Continue reading »

Mar 30

Twitter tips, increase reputation trustworthy and credibility

Increase reputation trustworthy and credibility on Twitter

Recently a study wasrealized by Microsoft and Carnegie Mellon University on users’perceptions of tweet credibility (microblogging and Twitter)*. The report indicates important steps to increase reputation trustworthy and credibility on Twitter, strategies that tweet authors can use to enhance their credibility with their actual and future readers. Twitter users have two different approaches to have …

Continue reading »

Mar 11

keyword effectiveness index KEI, take with caution.

keyword effectiveness index

All success in Search Engine Marketing begins with Keywords says Robin Nobles, Co-Director of Training of Search Engine Workshops. The analysis of the keyword effectiveness index is the reason of this post. Sumantra Roy (1stSearchRanking) invented the equation used to calculate KEI. The keyword effectiveness index (KEI) compares the number of searches for a keyword with the number …

Continue reading »

Older posts «

» Newer posts