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Dec 22

Fashion 8 ways to increase your fashion media marketing popularity

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Fashion is social is the thesis of this post.

Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net.

 

Brand

Facebook fans

Twitter Followers

Youtube Subscribers

Pinterest Followers

Google Plus
Followers

Instagram
Followers

Victoria’s Secret

20071468

1321121

110993

36744

4607

721575

Zara

155531

110762

6595

9077

0

19126

H&M

629095

1591607

24247

0

1914188

279816

Burberry

14109325

1324055

45494

16257

1748753

561200

Lacoste

10563052

363245

2441

1297376

2092

18873

DC Shoes

9708697

155800

288620

208

2118

61032

Louis Vuitton

159973

13009

21942

5975

138

55530

Christian Louboutin

1434180

466331

0

288

593929

0

Dolce & Gabbana

5955976

462152

23090

4925

593929

2217

Levi’s

15190823

84461

3876

0

453250

4792

Forever 21

87769

817640

14388

27596

352513

476612

Gucci

9479853

514386

5126

3887

1641207

221591

Dior

9909171

1357872

28845

10135

77755

0

Kim Kardashian

11202341

46747

46747

15823

1792

4991387

Having a look on the table, we can easily deduce how some brands are still lagging behind the others. Different brands haven’t got a presence on Instagram yet, someone on Pinterest, etc…

fashion media marketing popularityArranging the data for the number of “fans” in any single social network, we can see that three brands are conducting the game: Victoria’s Secret, Burberry and H&M.

If your business has to do with fashion or simply you deal with fashion (you have a blog dedicated to fashion) social networks can be a valuable tool to increase your fashion media marketing popularity.

Be up-to-date is the prerequisite for a good work on social networks. I would suggest a fashion blog like Fashion and Runway (http://www.fashionandrunway.com), the website is dedicated to give news on the fashion world, with timely news on all the new collections of leading fashion brands.

Returning, however, on social networks, the classic ones where you need to be present, they are surely Facebook, Twitter, YouTube and Google Plus. However, there are “minor” social networks that seem to best convey the visual discourse, social networks that seem to favor particularly those involved in fashion and in general all those activities related to images.

Pinterest pinterest.com/

PinterestLet’s talk first of all about Pinterest. The social network was launched to the public in 2010 and it has acquired more than 13 million users worldwide in a couple of years. Pinterest is quite useful to generate traffic and to fix customer loyalty of any brand. If you have a site with fashion images, just insert the famous “pin button” to start to register the shares of those who surf your site.

To check what has been shared, just type http://pinterest.com/source appending the name of your domain. Pinterest will provide you the shared images of that source.

You must create your personal account and possibly that of your brand, then you need to start stimulating your audience or at least your target. Participate in Pinterest by commenting the pins related to your brand, follow the users that are pinning more the topics of your interest …

A very useful tool to understand the value of your PIN, is Reachili (ex Pinterly) http://www.reachli.com It is a real analytics tool for Pinterest with the ability to monitor each pin you post. You can know how many clicks, likes and repins you receive thanks to Reachli. You’ll understand which words make you drive more visits to your website, which kind of images lend themselves more to be “repinned”.

A strategy that can be adopted to increase your fashion media marketing popularity is to create “shared boards”. You create a board and invite more users (usually the ones that are very popular in the topic of the board itself). The result is usually an increased visibility of the board and of your profile.

Instagram http://instagram.com/

instagramThis social network has its popularity only to mobile devices: iPhone, iPad and iPod and just recently to Android devices (2012). The secret of success in Instagram rely on tagging the shared images. Through the research of the tags, you can access the images that have the searched tag. The more tags (coherent) you add to your posts the more chances you have to be visible in Instagra searches. The second tip is to engage the community of Instagram: search for people interested in your images and follow them. In many cases, those who follow will follow you back.

A key tool of Instagram is dedicated to the control of the followers: never follow too many users who do not follow you back. The best tool for this kind of control is Instunfollow http://instunfollow.com/

Even though Instagram has just gained the web, there are several platforms that amplify the signal. Here are some:

Pinstagram
Followgram
Gramfeed
Webstagram
Copygram
Statigram
Webbygram
Extragram
Pingram
InstaCanvas
GetMeRated

Finally, another interesting chance that gives you Instagram is the ability to amplify your voice. Each post can reach different social networks at the same time: Twitter, Facebook, Tumblr, Flickr and Foursquare.

Lyst http://www.lyst.com/

LystLyst is a stunning social network. Lyst counts on the participation of the major fashion brands and it represents the concept of “Social ecommerce”. It’s in fact a social network but also a platform for buyng dresses and clothes. The platform is complex. You have, as in other social network, the followers (those who follow you) and the following (those that you follow), but Lyst allows many other things: connect your blog to your profile, connect your Pinterest account, create your collections, create your own wish lists and then be paid for the sales produced and potential customers brought to the platform.

Shopcade http://www.shopcade.com/

Se avete un’azienda che produce capi di abbigliamento, potreste tentarre di essere inclusi in Shopcade e vendere i vostri capi attraverso questo social network. Si tratta sempre di un social network e social ecommerce (come Lyst) con un alto grado di “gamification”. Ogni volta che si compie un’azione in Shopcade si ottengono punti. I punti possono poi essere convertiti in oggetti virtuali (abbellire il proprio robot Shopcade) o buoni sconto. Anche qui abbiamo followers e following

ShopcadeIf you have a company that produces clothing, you could try to be included in Shopcade and sell your items through this social network. It is as Lyst a social network and a social ecommerce with a high degree of “gamification.” Whenever you perform an action in Shopcade you get points. The points can then be converted to virtual objects (embellish your Shopcade robot) or discount vouchers. Here, too, we have followers and following.

 

 

 

Pose http://pose.com/

Pose is undoubtedly a social network dedicated to fashion. Pose can considered ‘the younger sister of Pinterest” but with more experience on mobile. The application of the Mobile allowed to receive some popularity until Pinterest launched its own app. The target is very young. If your target audience is young it might be a good social network for you to engage.

Fancy http://www.thefancy.com/

FancyIt’s a social network dedicated to images and where clothing has a remarkable preponderance. Even there you have “followers” and “following”. You can follow lists (specific topics), you can post pictures to your network of contacts asking to confirm that the image posted is “fancy.” Depending on the popularity of the network you have a score (rank). There is an incipient social ecommerce.

Thumb http://thumb.it/

Thumb is currently an application for Apple and Android mobile devices. The social network aim is to give your opinion for any image posted through a thumbs up or a thumbs down.

Poshmark http://poshmark.com/

Poshmark is a social network dedicated to fashion, currently only available for Apple mobile devices. The idea of this social network is simpl: you can sale your clothes and buy the clothes of any other user. In times of crisis, buying clothes from big fashion brands at reduced prices is a great idea.

 

 

At the moment I’m posting there are many other social networks that can give you fashion media marketing popularity, I’ll be posting something in my next posts. See you soon fashion addicted readers.

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