Dec 31

if content is King, then social is Queen

The idea of organizing a blog about web marketing was born in 2010 when me and my collegues of Bizonweb understood that web marketing had reached a no way back: if content is King, then social is Queen.

So here it is my first assignment about web marketing.

There’s an Italian proverb I like: “Well begun is half done”, so I hope this post would be interesting enough to be read. This first post will be a post of appreciation to some people that made my life different, people that helped me to understand the evolution of the web.

It was late 1997 when I had my first approach to a SEO (Search Engine Optimization) problem. I had to make visible my  humanitarian association to the search engines of the time (Google had still to become a prominent search engine!). I started using some trial software to approach the solution. It was simple: just a question of keyword density, use of special tags (h1,h2,h3, title, alt etc..), a bit of keyword proximity (the higher are the keyword inside the page, the best they rank!) and the job was realized.

I started a colaboration with the web agency Bizonweb in 2003. It was 2006 when I became member of the web agency. I have been developing different jobs inside the Company since 2006, but what really makes me crazy to work on is Web Marketing.

Some people helped me … here is the list.

Paolo Zanzottera

Paolo Zanzottera

Paolo Zanzottera, CEO ShinyStat™. His passion for Web Analytics and web marketing has been always contagious. Thank to Paolo I learned to understand search engine algorithms just from a simple view of the natural results for certain keywords. ShinyStat became our tool to verify how far or how near we were in our web marketing strategies.

Rand Fishkin

Rand Fishkin

Rand Fishkin, CEO SEOmoz. I read “The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)” during the Christmas holidays of 2009. I fell in love with what Rand related in the book and I started to be a supporter of SEOmoz even if till february 2010  I never had the chance to try SEOmoz tools. It was march 2010 when Rand Fishkin reached the San Marino Be Wizard meeting. It was a pleasure to listen to Randy (even if I had a terrible allergy with itching that made me asocial).

Avinash Kaushik

Avinash Kaushik

Avinash Kaushik, Market Motive. His books “Web Analytics: An Hour a Day” and “Web Analytics 2.0 : An Hour a Day” are great books that a SEO practitioner should have read. I met him at San Marino Be Wizard meeting (march 2010). I loved a lot how Avinash was improving “segmentation” to measure the performances or the conversions of any website, giving to Analytics a value added before then unthinkable.

Greg Jarboe

Greg Jarboe

Greg Jarboe, SEO-PR. Greg Jarboe fascinated me with his book “YouTube and Video Marketing, an hour a day”. The book, for technicians and not professional viral video masters too, transmitted me a terrible wish to produce viral videos. Viral video marketing might become an important support to Web Marketing in connection with the more recent mobile marketing. I never had the chance to meet Jarboe but I hope to meet him not so far. His posts on Google Plus, Linkedin and Twitter are mandatory for all people engaged with web marketing.

Gianluca Fiorelli

Gianluca Fiorelli

Gianluca Fiorelli, I love SEO. I noticed his posts on Seomoz and Twitter during 2010. I started to follow him on Twitter. The Italian web strategist was one of the most active user at Seomoz and quite visible also in Twitter. Just in 2011 I had the chance to know him personally. It was great to listen to him on the tactics to improve the visibility of a website. He confirmed us that a no way back was realized: if content is King, then social is Queen.

The Google social network (Google Plus), a part from establish a first competitor to Facebook dominance, represents the need of Google to eliminate spammers from his natural results, assigning to the final users and their communities the mission to add value to their preferred websites.

We’ll see if this idea will be confirmed along the course of 2012.

Dear SEOs, Happy New Year to Everbody !!!!!!

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