My SEO is social

Google Plus once upon a time and the dictatorship of the web.

The work of those who are involved in SEO depends on many factors. The existence of a single search engine, practically a monopoly in the web search in almost every country of the Globe, is one of the worst obstacles to SEO activity. The monopoly does not provide for the transparency of the rules of …

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Google Plus errors limits, a strategy redesign approach.

My Google Plus strategy was simple and successful. I had just 200 people in my Google Plus circles at the end of March 2013. At the end of August 2013, I was going to reach 12.000 followers (more than 11.000 fans in 5 months!).

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All business is local, localize your business Google Plus Foursquare

Localize your business, optimize Google Plus Pages, Foursquare and Banjo apps, set up your local business presence to attract your local social audience. If your business is local as it should be, then this post is for your eyes.

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Fashion 8 ways to increase your fashion media marketing popularity

Fashion is social is the thesis of this post. Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net. Brand Facebook fans Twitter Followers Youtube Subscribers Pinterest Followers Google Plus …

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Anatomy of a perfect landing page, how to.

Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page. The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the …

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Google Plus once upon a time and the dictatorship of the web.Google Plus errors limits, a strategy redesign approach.All business is local, localize your business Google Plus Foursquare Fashion 8 ways to increase your fashion media marketing popularity Anatomy of a perfect landing page, how to.

Aug 29

Google Plus once upon a time and the dictatorship of the web.

Categories:

Web Marketing

by Alessandro Folghera

The monopoly does not provide for the transparency of the rules of the game. The rules are not written in any where, just a great judge “Google” decides when my action is lawful and when it’s not. The “public” rules can change from day to day and frustrate hours/days of work in a few instants.

We would be talking about a tyranny if we were in a real country but as we are “on the web” you do not say “dictatorship” and we are still here to play.

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Tags: authorship

Dec 22

Fashion 8 ways to increase your fashion media marketing popularity

Categories:

Fashion

by Alessandro Folghera

Fashion is social is the thesis of this post.

Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net.

Brand	Facebook fans	Twitter Followers	Youtube Subscribers	Pinterest Followers	Google Plus Followers	Instagram Followers
Victoria’s Secret	20071468	1321121	110993	36744	4607	721575
Zara	155531	110762	6595	9077	0	19126
H&M	629095	1591607	24247	0	1914188	279816
Burberry	14109325	1324055	45494	16257	1748753	561200
Lacoste	10563052	363245	2441	1297376	2092	18873
DC Shoes	9708697	155800	288620	208	2118	61032
Louis Vuitton	159973	13009	21942	5975	138	55530
Christian Louboutin	1434180	466331	0	288	593929	0
Dolce & Gabbana	5955976	462152	23090	4925	593929	2217
Levi’s	15190823	84461	3876	0	453250	4792
Forever 21	87769	817640	14388	27596	352513	476612
Gucci	9479853	514386	5126	3887	1641207	221591
Dior	9909171	1357872	28845	10135	77755	0
Kim Kardashian	11202341	46747	46747	15823	1792	4991387

Having a look on the table, we can easily deduce how some brands are still lagging behind the others. Different brands haven’t got a presence on Instagram yet, someone on Pinterest, etc…

fashion media marketing popularity Arranging the data for the number of “fans” in any single social network, we can see that three brands are conducting the game: Victoria’s Secret, Burberry and H&M.

If your business has to do with fashion or simply you deal with fashion (you have a blog dedicated to fashion) social networks can be a valuable tool to increase your fashion media marketing popularity.

Be up-to-date is the prerequisite for a good work on social networks. I would suggest a fashion blog like Fashion and Runway (http://www.fashionandrunway.com), the website is dedicated to give news on the fashion world, with timely news on all the new collections of leading fashion brands.

Returning, however, on social networks, the classic ones where you need to be present, they are surely Facebook, Twitter, YouTube and Google Plus. However, there are “minor” social networks that seem to best convey the visual discourse, social networks that seem to favor particularly those involved in fashion and in general all those activities related to images. Read the rest of this entry »

Tags: social media marketing