My Google Plus strategy was simple and successful. I had just 200 people in my Google Plus circles at the end of March 2013. At the end of August 2013, I was going to reach 12.000 followers (more than 11.000 fans in 5 months!).View full post
Localize your business, optimize Google Plus Pages, Foursquare and Banjo apps, set up your local business presence to attract your local social audience. If your business is local as it should be, then this post is for your eyes.View full post
Fashion is social is the thesis of this post. Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net. Brand Facebook fans Twitter Followers Youtube Subscribers Pinterest Followers Google Plus …View full post
Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page. The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the …View full post
If you want to make you blog and social presence influent, you have to make your content shareable through different social networks and social media. This article will show you the vertical social sharing count buttons you can install in your blog or website. Not all the communities might be useful for your blog, …View full post
Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page.
The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the tools that make possible to convert visits into leads or visits into purchases.
The post anatomy of a perfect landing page will illustrate all the elements that make your landing pages perfect.
You can reach visits to your landing pages through different media, among them: DEM, newsletter, pay-per-click (PPC), social network interactions, etc… But the most important factor will be the conversion rate of the landing page.
Normally the CTR varies from 5 to 15% but a perfect landing page will make you expirience between the 30% to 45%, depending on the sbject dealt with the landing page. My own experience is referred to a concrete case study: http://www.flagsonline.it, our flags ecommerce. The tips that followed have been applied there.
The “landing pages” were the DEM to our customers. We have doubled the CTR reaching a CTR of 30 % with a conversion rate that has been varying from 3 to 6%, depending on the offers we have been proposing.