Sep 10

Google Plus errors limits, a strategy redesign approach.

My Google Plus strategy was simple and successful. I had just 200 people in my Google Plus circles at the end of March 2013. At the end of August 2013, I was going to reach 12.000 followers (more than 11.000 fans in 5 months!).

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Feb 26

All business is local, localize your business Google Plus Foursquare

Localize your business, optimize Google Plus Pages, Foursquare and Banjo apps, set up your local business presence to attract your local social audience.

If your business is local as it should be, then this post is for your eyes. Read the rest of this entry »

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Dec 22

Fashion 8 ways to increase your fashion media marketing popularity

Fashion is social is the thesis of this post.

Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net.

 

Brand

Facebook fans

Twitter Followers

Youtube Subscribers

Pinterest Followers

Google Plus
Followers

Instagram
Followers

Victoria’s Secret

20071468

1321121

110993

36744

4607

721575

Zara

155531

110762

6595

9077

0

19126

H&M

629095

1591607

24247

0

1914188

279816

Burberry

14109325

1324055

45494

16257

1748753

561200

Lacoste

10563052

363245

2441

1297376

2092

18873

DC Shoes

9708697

155800

288620

208

2118

61032

Louis Vuitton

159973

13009

21942

5975

138

55530

Christian Louboutin

1434180

466331

0

288

593929

0

Dolce & Gabbana

5955976

462152

23090

4925

593929

2217

Levi’s

15190823

84461

3876

0

453250

4792

Forever 21

87769

817640

14388

27596

352513

476612

Gucci

9479853

514386

5126

3887

1641207

221591

Dior

9909171

1357872

28845

10135

77755

0

Kim Kardashian

11202341

46747

46747

15823

1792

4991387

Having a look on the table, we can easily deduce how some brands are still lagging behind the others. Different brands haven’t got a presence on Instagram yet, someone on Pinterest, etc…

fashion media marketing popularityArranging the data for the number of “fans” in any single social network, we can see that three brands are conducting the game: Victoria’s Secret, Burberry and H&M.

If your business has to do with fashion or simply you deal with fashion (you have a blog dedicated to fashion) social networks can be a valuable tool to increase your fashion media marketing popularity.

Be up-to-date is the prerequisite for a good work on social networks. I would suggest a fashion blog like Fashion and Runway (http://www.fashionandrunway.com), the website is dedicated to give news on the fashion world, with timely news on all the new collections of leading fashion brands.

Returning, however, on social networks, the classic ones where you need to be present, they are surely Facebook, Twitter, YouTube and Google Plus. However, there are “minor” social networks that seem to best convey the visual discourse, social networks that seem to favor particularly those involved in fashion and in general all those activities related to images. Read the rest of this entry »

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Aug 19

Anatomy of a perfect landing page, how to.

Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page.

The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the tools that make possible to convert visits into leads or visits into purchases.

The post anatomy of a perfect landing page will illustrate all the elements that make your landing pages perfect.

You can reach visits to your landing pages through different media, among them: DEM, newsletter, pay-per-click (PPC), social network interactions, etc… But the most important factor will be the conversion rate of the landing page.

Normally the CTR varies from 5 to 15% but a perfect landing page will make you expirience between the 30% to 45%, depending on the sbject dealt with the landing page. My own experience is referred to a concrete case study: http://www.flagsonline.it, our flags ecommerce. The tips that followed have been applied there.

The “landing pages” were the DEM to our customers. We have doubled the CTR reaching a CTR of 30 % with a conversion rate that has been varying from 3 to 6%, depending on the offers we have been proposing.

The first important element is the “Call to action“. You have to be clear in telling your visitors “what you want them to do” and “why they should do it”. Read the rest of this entry »

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