Google Plus errors limits, a strategy redesign approach.
My Google Plus strategy was simple and successful. I had just 200 people in my Google Plus circles at the end of March 2013. At the end of August 2013, I was going to reach 12.000 followers (more than 11.000 fans in 5 months!).
All business is local, localize your business Google Plus Foursquare
Localize your business, optimize Google Plus Pages, Foursquare and Banjo apps, set up your local business presence to attract your local social audience. If your business is local as it should be, then this post is for your eyes.
Fashion 8 ways to increase your fashion media marketing popularity
Fashion is social is the thesis of this post. Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net. Brand Facebook fans Twitter Followers Youtube Subscribers Pinterest Followers Google Plus …
Anatomy of a perfect landing page, how to.
Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page. The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the …
20 Vertical social sharing buttons for your blog to count
If you want to make you blog and social presence influent, you have to make your content shareable through different social networks and social media. This article will show you the vertical social sharing count buttons you can install in your blog or website. Not all the communities might be useful for your blog, …
Dec 22
Fashion 8 ways to increase your fashion media marketing popularity
Fashion is social is the thesis of this post.
Just count the number of followers that some fashion brands have on the most popular social networks to realize how the brands, associated with the world of fashion, are investing in the social net.
|
Brand |
Facebook fans |
Twitter Followers |
Youtube Subscribers |
Pinterest Followers |
Google Plus |
Instagram |
| Victoria’s Secret |
20071468 |
1321121 |
110993 |
36744 |
4607 |
721575 |
| Zara |
155531 |
110762 |
6595 |
9077 |
0 |
19126 |
| H&M |
629095 |
1591607 |
24247 |
0 |
1914188 |
279816 |
| Burberry |
14109325 |
1324055 |
45494 |
16257 |
1748753 |
561200 |
| Lacoste |
10563052 |
363245 |
2441 |
1297376 |
2092 |
18873 |
| DC Shoes |
9708697 |
155800 |
288620 |
208 |
2118 |
61032 |
| Louis Vuitton |
159973 |
13009 |
21942 |
5975 |
138 |
55530 |
| Christian Louboutin |
1434180 |
466331 |
0 |
288 |
593929 |
0 |
| Dolce & Gabbana |
5955976 |
462152 |
23090 |
4925 |
593929 |
2217 |
| Levi’s |
15190823 |
84461 |
3876 |
0 |
453250 |
4792 |
| Forever 21 |
87769 |
817640 |
14388 |
27596 |
352513 |
476612 |
| Gucci |
9479853 |
514386 |
5126 |
3887 |
1641207 |
221591 |
| Dior |
9909171 |
1357872 |
28845 |
10135 |
77755 |
0 |
| Kim Kardashian |
11202341 |
46747 |
46747 |
15823 |
1792 |
4991387 |
Having a look on the table, we can easily deduce how some brands are still lagging behind the others. Different brands haven’t got a presence on Instagram yet, someone on Pinterest, etc…
Arranging the data for the number of “fans” in any single social network, we can see that three brands are conducting the game: Victoria’s Secret, Burberry and H&M.
If your business has to do with fashion or simply you deal with fashion (you have a blog dedicated to fashion) social networks can be a valuable tool to increase your fashion media marketing popularity.
Be up-to-date is the prerequisite for a good work on social networks. I would suggest a fashion blog like Fashion and Runway (http://www.fashionandrunway.com), the website is dedicated to give news on the fashion world, with timely news on all the new collections of leading fashion brands.
Returning, however, on social networks, the classic ones where you need to be present, they are surely Facebook, Twitter, YouTube and Google Plus. However, there are “minor” social networks that seem to best convey the visual discourse, social networks that seem to favor particularly those involved in fashion and in general all those activities related to images.
Aug 19
Anatomy of a perfect landing page, how to.
Click through rate (CTR) is determined by a perfect landing page, your ad text and your offering; the post relates the anatomy of a perfect landing page.
The most important elements of a website, a part from the home page, are the “landing pages”. Landing pages, also known as “lead-capture pages”, might be considered the tools that make possible to convert visits into leads or visits into purchases.
The post anatomy of a perfect landing page will illustrate all the elements that make your landing pages perfect.
You can reach visits to your landing pages through different media, among them: DEM, newsletter, pay-per-click (PPC), social network interactions, etc… But the most important factor will be the conversion rate of the landing page.
Normally the CTR varies from 5 to 15% but a perfect landing page will make you expirience between the 30% to 45%, depending on the sbject dealt with the landing page. My own experience is referred to a concrete case study: http://www.flagsonline.it, our flags ecommerce. The tips that followed have been applied there.
The “landing pages” were the DEM to our customers. We have doubled the CTR reaching a CTR of 30 % with a conversion rate that has been varying from 3 to 6%, depending on the offers we have been proposing.
The first important element is the “Call to action“. You have to be clear in telling your visitors “what you want them to do” and “why they should do it”.
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